Kid Cudi has been bubbling for a minute now, from getting arrested at the NBA AllStar weekend last week, to releasing the excellent 'Can I be' last week (which samples LCD Soundsystem's Someone Great).
How did he get here? Well, it could have been because of his guest appearance on Kanye's album (vocals on Welcome to Heartbreak), but more likely because of this single. It's been out for ages now, and even the Crookers remix has entered the UK top 10, so it seems a little late to come with a crazy So Me (Justice, Kanye's Good Life)directed video. That said, the video kicks ass, and the song is still hauntingly good. I just wished this vid was released sometime around November last year. Remember back then, ah those were the days...
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