Kanye is still basking in the considerable ambience left by his glow in the dark tour. The last track we saw get the video treatment was Homecoming, which featured a silhouetted Chris Martin and 'Ye on the back of a semi.
Champion features a puppet West who has been selected for the Olympic Games(seemingly as his own country, which is quite funny) and competes in the 100m sprint. Given that this race is possibly the biggest event on the game calendar, West shows once again that his cultural finger is firmly on the pulse. Not sure how many BPM's he's clockin though.
Kanye West "Champion Video" Official Directed by NEON from nabil elderkin on Vimeo.
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